Anuj Mittal — the strategist behind Spiral®️ Up

Anuj has spent two decades sitting at the same intersection: world-class strategy (BCG) on one side, ground-floor operating reality (Healthians, where revenue grew from a few crores to several hundred crores) on the other. That's where the Spiral®️ Growth Strategy was born — not in a classroom, but in P&L meetings.

The pattern he kept seeing: smart founders, real products, growing markets — yet capped. Not because they were lazy. Because they were stuck at a level they couldn't see. Spiral®️ names those six levels and the move out of each one.

The credentials

• IIT Delhi — Engineering
• IIM Bangalore — MBA
• Boston Consulting Group — Strategy consultant
• Healthians — Scaled the business 500x
• Spiral®️ Up — Founder. 500+ mentees. 19 of 21 grew majorly.

What Anuj believes

"Most founders don't have a strategy problem. They have a level problem — they're running Level 3 plays on a Level 5 ceiling. Once you can name the level, the move is obvious."